A computer screen shows Digital Marketing

A Digital Marketing Guide for Calgary Businesses and Startups

A Digital Marketing Guide for Calgary Businesses and Startups

Posted on July 31

A computer screen shows Digital Marketing

Calgary is quickly becoming the Silicon Valley of the North. The number of tech companies in Alberta has more than doubled since 2018, with over 3,000 tech companies now calling the province home. This rapid growth highlights the importance of establishing a strong brand presence as a startup. In This week’s blog post, we would like to share key digital marketing strategies to help you get started, along with compelling reasons why each step is essential. Plus, discover how One Piece IT’s web registrar services and web maintenance can support your efforts.

  • Create a Professional Website

    Where to start:

    – Secure a Memorable Domain Name: Use web registrar services to choose a domain name that reflects your brand and is easy to remember. Opt for a short/catchy name that is easy to remember or jot down.

    – Build a User-Friendly Website: Platforms like WordPress, Wix, or Squarespace make it easy to create a professional-looking site. Ensure it is mobile-responsive and includes essential pages like Home, About, Services, and Contact. Be aware of the scalability of the platform you choose, some come with hidden costs when it is time to scale!

 Your website is your digital storefront. A professional, easy-to-navigate site builds credibility and makes a strong first impression on potential customers. Remember to make it easy for your customer to get a hold of you, or better yet, to buy off the site immediately!

  • Optimize for Search Engines (Search Engine Optimization or SEO)

    Where to start:

    – Keyword Research: Use tools like Google Keyword Planner to find relevant keywords for your business. Consider phrases you might use to find a specific service and get creative from there.

    – On-Page SEO: Incorporate these keywords into your website content, meta descriptions, and headers. There are also tools like Yoast or SEMrush that can aid in improving on-page SEO strategies.

    – Regular Updates: Our web maintenance services can help keep your site optimized and up to date with the latest SEO practices.

SEO helps your website rank higher in search engine results, making it easier for potential customers to find you. Higher visibility leads to increased brand awareness, and higher brand awareness can lead to an increase in sales!

  • Leverage Social Media

    Where to start:

    – Choose the Right Platforms: Identify where your target audience spends their time (e.g., Facebook, Instagram, LinkedIn). When registering, try to match your username to your domain name as best you can. Consider adding your 3-digit airport code (YYC, YYZ, YUL) if your desired username is taken.

    – Consistent Posting: Share engaging content regularly, including updates, promotions, and behind-the-scenes looks at your business.

    – Engage with Followers: Respond to comments and messages to build a community around your brand.

Social media platforms are powerful tools for reaching a broad audience. Consistent engagement helps build a loyal following and increases brand visibility.

  • Content Marketing

    Where to start:

    – Start a Blog: Write informative and valuable blog posts related to your industry. Use tools like Grammarly to ensure your content is error-free and engaging.

    – Create Visual Content: Design infographics, videos, and images using tools like Canva. Share these on your website and social media.

    – Email Marketing: Build an email list by offering a freebie (e.g., eBook, discount) in exchange for email addresses. Use email marketing platforms like Mailchimp to send regular newsletters and updates.

High-quality content positions your brand as an authority in your industry. It attracts and retains customers by providing value, which in turn boosts brand awareness.

  • Invest in Paid Advertising

    Where to start:

    – Google Ads: Set up a Google Ads account and create targeted ad campaigns.

    – Social Media Ads: Utilize Facebook Ads Manager to create ads for Facebook and Instagram.

    – Budget Management: Start with a small budget and gradually increase it based on the performance of your ads.

Paid advertising can quickly increase your brand’s visibility to a targeted audience. It is an effective way to reach potential customers who may not find you through organic search alone.

  • Utilize Analytics and Data

    Where to start:

    – Google Analytics: Install Google Analytics on your website to track visitor behavior, traffic sources, and conversion rates.

    – Social Media Insights: Regularly check the analytics provided by social media platforms to understand which content performs best.

    – A/B Testing: Conduct A/B tests on your website and ads to determine what works best.

Data-driven decisions are crucial for optimizing your marketing strategies. Understanding what works and what does not helps you refine your approach and maximize your efforts.

Conclusion

Thanks for reading our digital marketing guide for Calgary businesses and startups. By following this guide, new businesses in Calgary can effectively leverage digital marketing to generate brand awareness and grow their brand. Web registrar services and web maintenance from One Piece IT can help provide the foundation and ongoing support needed to ensure your digital marketing efforts are successful.

Remember, consistency and adaptability are key. Keep experimenting with different strategies and stay updated with the latest digital marketing trends to stay ahead of the competition. Enjoy the adventure of entrepreneurship! We’re happy to help you on this journey!

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